• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Retail Safari

We know how, when and where to engage and influence customers along their purchase journey

Connect with us +61 3 9211 2300
Icon image of a phoneIcon image of a letterIcon image of a magnifying glass
  • Services
    • Our Services
    • Retail Marketing
    • Retail Merchandising
    • Assisted Selling
    • Local Area Marketing
    • Insights & Analytics
    • Training Solutions
    • Creative & Digital
  • Client Success
  • About
    • About Us
    • Who We Are
    • Our Approach
    • Where We Work
    • Our People
    • Reconciliation Action Plan
    • Awards
    • Careers
    • Blog
  • Contact

Our people love to help retail thrive and have a relentless focus for retail success that goes straight to our clients’ bottom line. Working directly with our clients, we create retail activation strategies that present a clear and achievable ROI – resulting in exceptional retail interactions and sales.

Nabih Awad

Retail Safari Managing Director
A natural collaborator, Nabs jointly finds solutions that transform retail landscapes.  Leading initiatives of strategy, sales and merchandising operations, he’s a key driver in helping clients strengthen their brands and generate sales.  Nabs works in partnership with our clients to develop insights, strategies and ideas that ensure success of their marketing and sales efforts. He’s assisted many large organisations drive sales with a healthy return on investment. With his significant retail expertise across in-field management, merchandising operations, Nabs makes it easy for clients to connect directly with their customers.

Specialties: Retail merchandising, mystery shopping, field marketing, and field sales across consumer electronics, financial services, technology, FMCG, and telecommunications.

Cara Berthot-Craig

Group Account Director
Cara is a tireless advocate for making sales and marketing campaigns come to life. Her ability to manage large national teams are second to none. Cara ensures that each and every client benefits from our powerful talent pool, established retailer relationships and cutting-edge reporting. She’s a big believer that all knowledge is power and works hard to ensure that our category experts optimise their daily retail interactions to ensure brands/products are visible at the point-of-purchase with the ultimate view of influencing Australians’ buying decisions. Backed by over 20 years of experience, Cara builds relevant strategies that drive sales in Australia’s retail universe.

Specialties: Retail marketing & sales, merchandising, field marketing and field sales across financial services, consumer electronics, technology, FMCG, and telecommunications.

James Aguilar

Group Account Director
Focused on developing and implementing strategies that deliver results, James’ passion lies in developing and leading effective teams in providing a compelling customer experience within the consumer retail space. Recognized for possessing a solid understanding of business and an interest in working with both strategic and unexpected responses needed for changing trends in the marketplace, he has a strong background in Strategic Management, Sales, and Marketing Development. Identifying opportunities and building on results based on solid relationship/stakeholder engagement with sound commercial awareness.

Specialties: Retail marketing & sales, merchandising, field marketing and eCommerce across consumer electronics, technology, and health.

Laura McGrath

Group Account Director
As someone who leaves nothing to chance, Laura is known for her strategic thinking, advanced preparation, and agility to deal with all kinds of scenarios, opportunities and challenges. Laura has been managing field marketing and local area marketing programs across Europe and Australia for over 10 years. She believes in equipping our field teams with the right skills and knowledge they need to be successful in driving sales, brand awareness, and excellence in execution, all while providing a healthy return on investment and growth.

Specialties: Covering B2B and B2C industries including healthcare, FMCG, consumer electronics and telecommunications across multiple channels such as field marketing, local area marketing, merchandising, mystery shopping and event planning.

Scott James

General Manager Sales
A natural collaborator, Scott thrives on connecting the dots between sales objectives and results. His sales philosophy is straightforward. He believes that selling is about delivering the right information to the right person at the right time. For the past 20 years, his clear-cut approach has been helping brands define their optimum points of influence. Scott’s been making it easy for clients to define and articulate their business strategies by generating sales and building lasting connections with their consumers.

Specialties: SME specialist, leading B2B & B2C outsourced sales program, field sales programs for energy, telecommunications and financial services industries.

Mariluz Restrepo

Insights & Marketing Director
Mariluz leads marketing strategy and research at Retail Safari, focusing on retail and customer experience. With over 20 years of experience across client and agency roles, including extensive digital marketing expertise, she analyses how shifts in shopping patterns and consumer behaviour affect brand strategy. Her work examines retail marketing effectiveness and customer experience.

Specialties: Leading strategy, research, marketing and communications for retail, consumer electronics, telecommunications, and consumer goods.

Jobin Philip

Group IT & Analytics Director
A seasoned technology leader with more than 16 years' experience leading highly productive IT teams across supply chain, retail and logistics. Over the years, Jobin has successfully transformed technology divisions, implemented technology roadmaps, improved productivity levels, and delivered innovative solutions to business problems. He has delivered outstanding results within complex environments and achieved very challenging goals. To ensure the success of our clients’ programs, Jobin makes sure that the best technology enablement is available throughout the business. He also helps clients to drive sales results and efficiencies through insights and data driven decision making.

Specialties: Application development, security, cloud transformations, solution delivery, IT strategy & operations, insights & analytics, project management.

Footer

  • Services
  • Client Success
  • About Us
  • Contact
  • The Vine

Retail Safari would like to acknowledge the Traditional Custodians of this land and pay our respects to their Elders past and present. We extend that respect to Aboriginal and Torres Strait Islander peoples – Australia’s First Peoples. We are proud to be an organisation committed to reconciliation, unity and historical acceptance.

© Copyright 2020, Retail Safari. All rights Reserved. | Terms & conditions | Privacy Policy